Eyes

Top 2021 Makeup Trends

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2020 was a year of unpredictability. By February, we knew this year was not going to be smooth sailing. With work from home becoming the new norm, it looked like we would not be able to wear makeup for a long time. The impact of COVID-19 has affected the way we use cosmetics too. Makeup preferences and our choice of products have also changed drastically. Major beauty trends this year were largely around eye and eyebrow makeup. With masks covering half of our face, most people have stopped using blush, bronzers, and lipsticks too. Let’s take a closer look at some of the top 2021 makeup trends. 

Top Six 2021 Trends

While most cosmetic products were tanked in 2020, eye makeup and matte lipsticks were trending upwards. Dressing up for grocery shopping and zoom meetings have changed the way we use cosmetics. 

 1. Skincare, Skincare, Skincare

While we know that skincare is not considered a makeup trend, it has definitely become a higher priority. 2020 saw drastic changes in beauty consumer behavior, lip products dropped but skincare products sored. Consumers have and will continue to focus on the canvas in which they apply their makeup.

2. Less Lipstick, More Mascara

Since wearing masks have become mandatory, so has mascara for beauty-savvy people. No wonder the beauty industry saw a surge in sales for mascara in 2020, especially amongst the top-selling brands of cosmetics. There has been a shift from black mascara to colorful lashes. From flattery, mascaras to bright colored mascara. 

3. Colorful And Pretty Eyes

Wearing masks has changed the makeup game drastically. Multiple contrasting hues are all the rage especially when paired with bold false lashes. 2021 is the year to venture out of your comfort zone and expand your shadow game.

4. Lower Lash Eyeliner Trend

If you haven’t already tried creamy blue eyeliner along the waterline, you’re missing out. Colorful eyeliner, together with black mascara, will give you the trendy look that will make heads turn. Since we can’t express ourselves with a bold lip, we can always spice things up with a vibrant eyeliner.

5. Try Floating Eyeliner

Another interesting minimalist trend this year will be floating eyeliner. You may have already noticed this trend on most influencers’ social media accounts in 2020. With very little effort, you can create a cool-girl vibe.

6. Subtle Lip Stains

Lipstick has always been one of the most popular cosmetic products purchased by women. In 2020 there was a drastic change from super bold lipsticks to subtle lip stains that give you a natural look. You don’t also have to worry about touch-ups and smears with this particular look.

COVID-19 has undoubtedly changed the world of beauty. While some people opt for a minimalist look, others have gone bright and bold with their eye makeup. In 2020, pops of blue, bright pink, and neon have taken over. Apart from cosmetic products, the purchasing behavior has also changed into incorporating more skincare routine, especially with serums. The pandemic has changed how people buy and wear makeup. For those who are beauty-savvy, they are always looking for opportunities to experiment with looks. If you have noticed new top 2021 makeup trends that we may have missed out on, drop us a comment here. We would love to hear from you. 

Sheethal Vijay has been freelancing for the past five years and has helped numerous organizations with their content needs. She works closely with B2B and B2C companies providing useful and engaging content for their businesses. Sheethal resides in Canada and is a Digital Marketer by profession. As a writer, she is passionate about topics related to travel, beauty, and business. When she isn’t writing, you can find her spending time with her family.

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