YBB Monthly Favorites

YBB Favorites For October 2020

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Too Faced – Born This Way Multi-use Sculpting Concealer

Too Faced - Born This Way Multi-use Sculpting Concealer | Your Brand Of Beauty

Retail Pricing: $30 (US), $39 (CA)

Where to buy: Too Faced, Sephora, Ulta, Shopper Drug Mart

The Too Faced Born This Way Multi-use Sculpting Concealer is exactly what it says, a multi-use concealer, available in 35 shades. The born this way concealer can be used to conceal, retouch, highlight, and contour. Formulated with alpine rose, hyaluronic acid, and coconut water, the born this way concealer both hydrates and smoothes skin. The Too Faced concealer provides a natural finish that is light-weight and crease-free. The born this way concealer comes with a large doe foot applicator in a glass bottle that contains 0.5 oz/ 14.8 ml of product.


Here’s Moira’s YBB Rating for mature skin 

I’ve mentioned it before, I’m the queen of concealer buys, and I’m always on the lookout for one that provides medium buildable to full coverage. The born this way concealer is one of my favorite concealers; it glides nicely over skin and provides full coverage for my dark circles. The formula is light-weight and provides a matte finish. In terms of how the concealer wears, there is some slight creasing and transferring; if you have oily skin, it might be a good idea to set the concealer with a light setting powder. The born this way concealer does stay put for the whole day, but you may need to do a touch-up. The product comes in a large bottle, so the value is great for the price, and it comes in a wide range of shades. I would recommend the Too Faced born this way concealer for all skin types.

Consistency: Thick and creamy consistency

Scent: Slight scent, like most concealers, unlikely to be offensive  

Coverage: Glides over skin and offers full coverage for even very dark circles

Finish: Dries to a matte finish. For dry skin, a moisturizer will be required

Feel: Feels light, no tightness after drying

Creasing: Slight creasing on dry skin types

Transfer: Minimal transfer, it’s best to use with a light setting powder 

Lasting power: Stays in place most of the day, may need a slight touch

Value: Comes in a large bottle that offers fantastic value 

Worked as expected: Works better than expected

Pros: A wide range of shades, long-lasting formula, buildable

Cons: A moisturizer may be needed if you have dry skin to help with creasing

Your Brand Of Beauty | 4.5 Star RatingYBB Rating 4.5 out of 5


Here’s Natassia’s YBB Rating for youthful skin

Admittedly my concealer collection is growing, but the Too Faced concealer is definitely among my favorites. The born this way concealer has a flawless natural, semi-matte finish that is incredibly light-weight. The concealer has a standard medium to thin consistency that blends out seamlessly and has a comfortable feel. While it does have some slight creasing that can be fixed by lightly dabbing that spot with your fingers. When worn with a primer, the born this way concealer will last for a standard 8-hour day with little to no creasing or transfer. In terms of the value, the amount of product you receive is quite impressive for the price. 

Consistency: Standard medium consistency

Scent: Light almost undetectable scent

Coverage: Medium, natural coverage

Finish: Semi-matte

Feel: Light-weight, comfortable feel

Creasing: Only slight creasing if worn without a primer

Transfer: Slight transfer without setting spray

Lasting power: Lasts most of the day

Value: Amazing value, lots of product for the price

Worked as expected: Yes 

Pros: Incredible value for the price

Cons:  Slight creasing and transfer without a good primer

Your Brand Of Beauty | 4.5 Star RatingYBB Rating 4.5 out of 5

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Your Brand Of Beauty is focused on finding, testing, and sharing reviews on all of the beauty and wellness brands we can get our hands on - from the tried-tested-and-true to cutting-edge products, and the hidden gems that are just under the radar. We're always on the hunt for the best makeup, beauty deals, and looking out for the newest beauty and wellness product releases.

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