YBB Monthly Favorites

YBB Favorites For April 2019

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Tarte – Shape Tape Concealer

Tarte Shape Tape Concealer | Your Brand Of Beauty

Retail Pricing: $27 (US) or $35 (CDN)

Where to buy: Amazon, Sephora, Ulta

Tarte’s Shape Tape Concealer is a creamy full coverage concealer that comes in 30 shades. The concealer comes in a 10ml container with a bigger doe foot applicator. It is free of parabens, mineral oils, phthalates, triclosan, sodium lauryl sulfate, gluten.

Here’s Moira’s YBB Rating for use on dry to very dry skin

Tarte’s Shape Tape Concealer is one of my favorite concealers, it provides excellent non-transferable coverage as an undereye concealer. It comes in a great range of colors, which is one of the reasons I like this concealer. I have a hard time finding the perfect match for my skin tone, Tarte’s Shape Tape in the color Medium is a perfect color match for me. In term of its wear, this concealer looks about 90% the same after 12 hours as it does when you first apply it. If you have dry skin, it may crease a bit throughout the day. The only issue I have with it is that it can be a bit drying, so I usually have to apply some of Smashbox’s primer oil underneath. If not for this issue I could consider Tarte’s Shap Tape a perfect concealer.

Coverage: Full coverage

Finish: Matte

Feel: Slightly dry feel under eyes

Transfer: No

Creasing: Yes, a bit

Lasting power: About 90 % same appearance as after application (12-hours)

Worked as expected: Yes

Pros: Long-lasting, full coverage

Cons: Slightly drying, some creasing

Your Brand Of Beauty | 4.5 Star RatingYBB Rating 4.5 out of 5 stars


Here’s Natassia’s YBB Rating for use on combination to oily skin

Tarte’s Shaped Tape concealer provides amazing full coverage all day (12 hours). It works great for covering up dark circles under your eyes, while also brightening up your undereye area. It blends out nicely, for the best results use a beauty blender. Tarte’s shape tape doesn’t crease (in my opinion), and it doesn’t transfer as long as it is set with a setting powder. The only thing to note is that this concealer does have a slightly heavy feel, I can feel that I am wearing it, but the coverage it provides is worth the trade-off.

Coverage: Full

Finish: Matte

Feel: Slightly heavy feel

Transfer: No

Creasing: No

Lasting power: Great wear all day (12 hours)

Worked as expected: Yes

Pros: Amazing full coverage, no creasing or transfer

Cons: Feels a bit heavier

Your Brand Of Beauty | 4.5 Star RatingYBB Rating 4.5 out of 5 stars


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Your Brand Of Beauty is focused on finding, testing, and sharing reviews on all of the beauty and wellness brands we can get our hands on - from the tried-tested-and-true to cutting-edge products, and the hidden gems that are just under the radar. We're always on the hunt for the best makeup, beauty deals, and looking out for the newest beauty and wellness product releases.

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