According to PÜR The Complexion Authority™, it’s never too early for holiday cheer! Get into the spirit with the newly launched Crystal Clear holiday collection that is specially designed to add a touch of glamour to your everyday life. The 8-piece spread includes the Ultimate Blockbuster Palette, Iconic Glow Shimmering Oil, Jumbo Highlight/Bronzer Palette, Lip Ornaments in Timeless Nude and Classic Red, a 3-Piece Trio Set, 4-Piece Eye Set, and 5-Piece Brush set to transform your look from start to finish. Crystal Clear clings tight to the brand’s DNA of delivering beauty solutions without harmful ingredients. The good-for-you makeup and skincare products are formulated without parabens, gluten, talc, petrolatum, mineral oil, and sodium lauryl sulfate. With formulas fortified by diamond powder, these products give skin the illusion of a filtered, soft-focus finish you’ll love.

“The inspiration behind this collection was a play on our brand DNA…being crystal clear about our ingredients,” said Tisha Thompson, Vice President of Marketing and Innovation at PUR. “We’ve always remained that you can have high-performance products that inspire and fuel your creative side without harming the integrity of the skin and this collection is no exception! It’s the best of both worlds, making it the perfect gift for any makeup fiend!”

Meet the Crystal Clear Collection:

Iconic Glow | Illuminating Face & Body Dry Oil ($28)
This antioxidant-rich face and body dry oil is formulated with a blend of soft-focus diamond powder, moisturizing oils, and soothing botanicals to help capture the look of glistening skin from head to toe.
Benefit Claims: Cruelty-Free, Vegan-Friendly, Gluten-Free

5-Piece Cruelty-Free Brush Collection ($38)
This high-performance, cruelty-free brush collection contains an all-over powder brush, buffing foundation brush, crease eyeshadow brush, concealer brush and smudge brush for a finished look you’ll love.
Benefit Claims: Cruelty-Free

Ultimate Face Palette ($38)
This exclusive blockbuster palette features an expansive array of matte, shimmer and glitter shades for fully customizable looks that are suitable for both day and night. Formulated with clean, good-for-your-skin ingredients, these colors add a touch of luxe as they pack on bold pigment for an enviable look that will have everyone looking your way!
Benefit Claims: Cruelty-Free, Vegan-Friendly, Gluten-Free

Perfect Lip Kit | 2-Piece Lipstick + Lip Gloss Kit ($15 each)
Keep your lips looking and feeling party-ready with this limited-edition, 2-Piece Lipstick and Lip Gloss that features a moisturizing lipstick and high-shine lip gloss that deliver striking pigment and irresistible shine. Formulated with diamond powder, these products help promote healthier-looking lips with maximum moisture and a lightweight feel.
Benefit Claims: Cruelty-Free, Vegan-Friendly, Gluten-Free

4-Piece Perfect Eye Set ($28)
Let your eyes do the talking with this transformative, cruelty-free, 4-piece set that’s complete with On Point Waterproof Liquid Eyeliner Pen, Fully Charged Mascara Powered by Magnetic Technology, PRO Eyelashes in Bombshell and PRO Eyelash Glue that instantly elevate any makeup look whether simple or glam.
Benefit Claims: Cruelty-Free, Gluten-Free

Jumbo Highlight & Bronzer Palette ($24)
This 6-shade Jumbo Highlight and Bronzer Palette that features three highly pigmented highlight shades and three buildable bronzer shades that effortlessly sculpt and define your best features, while adding a natural glow to the skin.
Benefit Claims: Cruelty-Free, Vegan-Friendly, Gluten-Free.

3-piece PRO Eyelash Kit ($16)
Enhance your eye look with this 3-piece PRO Eyelash Kit featuring cruelty-free, 3D faux silk eyelashes and a long-wearing lash adhesive that work seamlessly together to provide comfortable all-day wear.
Benefit Claims: Cruelty-Free, Gluten-Free
The entire Crystal Clear Collection is available online at purcosmetics.com. To learn more about PÜR, visit http://www.purcosmetics.com.

About PÜR

Regarded as “The Complexion Authority™, PÜR™ offers women of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty. PÜR is proud to be cruelty-free, paraben-free, gluten-free, talc-free, petrolatum free, mineral oil-free and SLS free. Learn more at purcosmetics.com.