It’s time to redefine perfection the only way PÜR knows how… with a flawless, radiant-looking complexion! PÜR The Complexion Authority™ is breaking the walls of industry standards with the launch of its groundbreaking Longwear Foundation & Concealer. Expanding on their awe-inspiring Love Your Selfie™ line, the 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer leaves behind a weightless, medium-to-full coverage look in 100 universal shades that PÜR Beauties will totally adore! This dual-action foundation and concealer is formulated to give women and men of all races, ethnicities and skin types a chance to experience a flawless look in their own, unique shade. Customize your look with this evenly distributed range of surface colors and undertones that are specially designed to enhance your natural-born beauty.

“From our complexion products to skincare, color and tools, each launch is designed with Ü, our audience, in mind,” said Tisha Thompson, Vice President of Marketing and Innovation at PÜR. “This launch is no exception with no shade left behind. For years, we’ve worked really hard behind-the-scenes to perfect our proprietary formulas that give both the immediate and long-term results we all want from our beauty products. This one-of-a-kind foundation and concealer is packed with skincare ingredients that deliver a flawless coverage, while also working to protect skin from environmental factors. It’s the ultimate win-win.”

Infused with PÜR’s skincare technology, this complexion miracle will become a must-have in any collection, as it works to protect skin against environmental stressors, like pollution and high energy visible blue light, for a healthier-looking complexion long after the makeup wears off. The innovative, first-of-its-kind component features a dual-applicator for quick and easy application. Instantly conceal blemishes, dark spots and imperfections with the targeted, doe foot applicator or achieve flawless, allover coverage with the pump.