Eye Makeup Essentials

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Eye Pencils

Are designed for use on the eyelid close to the lash line and in the waterline of your lower lid. They come in a wider range of colors than liquid eyeliners do and they typically come in one finish. Eye pencils can be used on different parts of the face.


Eye primers are used to prep the eyelid or under the eyes for eye shadow or concealer. Primers serve as a base for other eye products and prolong their wear. They typically come in a light or transparent color to work with all skin tones. For the best results, primers should be applied before any other eye products.


Are designed to accentuate the eyes by depositing pigment. Eyeshadows come in several forms, liquid, cream, and powder. They come in every color imaginable with different finishes such a matte, metallic, glossy, glittery, shimmery, and pearlescent. You can blend several colors together or wear one alone, and they can be applied with a variety of different brushes or even with your fingers. Eyeshadows can be applied to the eyelid, along the lower lashline and they can be used on other parts of the face.

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Natassia is the Editorial Director for both Your Brand of Beauty and PMWorld 360 Magazine. She is also the Content Marketing Manager for Lead-Her-Ship Group. Natassia has been a co-contributor for the Price of Business talk radio and USA Business Radio. She’s also been a contributor to AlphaGamma, a business portal for Millennials. Natassia holds degrees and experience in Psychology, Criminology, and certification in Legal Administration.   As an avid beauty enthusiast, Natassia has always had a love of makeup. She has a vast collection of lip products and other makeup products. Her love of cosmetics led her to work as a cosmetologist for a time. She spends most of her spare time looking for and testing the best beauty products and keeping up with trends. Natassia is admittedly a hair product junkie, she owns more hair products than she owns shoes. Her true passion is achieving the perfect natural curls. Her connection to wellness comes from her formal training in Psychology and her desire to maintain her optimal state of wellness. Natassia cover's all topics for men and women under 40.

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