Feel Good Beauty brand butter LONDON introduces LumiMatte, a complexion collection designed for the busy girl (or guy) on the go. No, this is not another foundation system, but rather a skin-perfecting system that allows users to quickly and easily create a luminous look while achieving better, healthier-looking skin over time.

One of the unique features of the butter LONDON system is the brand virtually eliminated the hassle of finding your perfect shade match. The edited collection features four universal Skin Tint shades and three Finishing and Setting powder shades that work flawlessly with at least 16 diverse skin tones. The entire system is vegan, oil-free, gluten-free and cruelty- free, and is infused with a custom Skin Brightening Complex to visibly reduce the appearance of uneven skin tone and act as a long-term hydrating agent.

After 14 days of use of the Skin Brightening Complex, the skin appeared more luminous and more uniform in color*. After 8 weeks of usage, up to 80% of women noticed a reduction in the appearance of age spots. *

“Our brand is a pioneer in clean, good-for-you nail and color cosmetics formulas,” shares Julie Campbell, General Manager of butter LONDON. “The expansion into a simple and universal skin-perfecting system answers the consumer’s desire for a quick, easy, natural-looking complexion solution.”